Everyone in the technology sector is currently obsessed with building digital moats and automated disaster recovery protocols. They are looking at the wrong map. While software engineers argue over SaaS redundancy and cloud regions, thirty-four Swiss firefighters from Geneva quietly drove across the border to Bordeaux to put out real, physical fires. It is the ultimate reality check for an industry that thinks every crisis can be solved with a database migration or a new dashboard.
We spend billions of dollars on software systems designed to