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The Price of Rebranding: Why Tech Events Are Dressing Fintech in AI Clothes

Behind the hype of the new 'Smart Money Stage' lies a struggling sector desperate for VC exits and looking to hitch a ride on the artificial intelligence train.

Tech conferences have a reliable playbook: when an industry sector cools down, you rename it, mix it with whatever is currently inflating a valuation bubble, and build a new stage for it. This year, the organizers of TechCrunch Disrupt announced their new Smart Money Stage, a dedicated space focusing on fintech, payments, and artificial intelligence. The marketing materials suggest this is a natural evolution of currency. The balance sheets of the companies buying the sponsorships suggest something more urgent.

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