The Michelin Strategy of OpenAI: Why the ChatGPT Basketball is More Than a Novelty

In 1900, André and Édouard Michelin published a small red book. It contained maps, instructions on how to change a tire, and listings of hotels. The brothers did not want to become literary giants; they wanted people to drive cars, wear out their tires, and buy more rubber. OpenAI’s sudden release of a physical basketball branded with its