The Cost of Airtime: Why Europe’s New Daily Tech Show Faces an Uphill Battle for Attention

The promotional posts promise a new era of European tech media—a daily, five-hour live broadcast designed to rival the high-production talk shows of Silicon Valley. Founders are reportedly lobbying producers for a coveted guest slot, viewing it as the ultimate shortcut to credibility. Yet, behind the rush to get on air, a fundamental question remains unasked: who is actually watching five hours of live tech commentary in the middle of a European workday?