Google AI Mode Can Now Control Apps: What It Means for Your Product Strategy

Google is shifting its AI strategy from answering questions to executing tasks inside third-party applications. This update allows AI Mode to connect directly with specific apps, moving past basic chat interfaces into actual workflow automation. If you build software, this shift changes how users discover and interact with your product.

What is Google actually changing?

Previously, Google's AI models operated mostly as isolated knowledge engines. They could summarize documents, write code, or draft emails, but they could not act